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A Brownsville native is changing the standards of beauty and fashion.

Model Fish Fiorucci, who identifies as non-binary, grew up in Brownsville and stays here hoping kids will see that being different is beautiful. For Fiorucci, modeling isn’t just about looking good, it’s about feeling good.

“I feel like I’m able to change the gears of fashion and redefine what the norm is for fashion,” Fiorucci said.

But Fiorucci’s confidence didn’t come easy. Fiorucci was bullied by his classmates for years.

“Whether it was heels I would wear to school or something that made me feel more feminine than masculine, it always got me in trouble with the principal,” Fiorucci said.

The bullying left Fiorucci with crippling mental health issues. Fiorucci’s form of therapy? Accepting to be different and doing it shamelessly in front of the camera.

“Leaving behind my high school and college life, no more bullies, I’m going to go all out, and that’s exactly what I did,” Fiorucci said.

That trip paid off, with Fiorucci appearing in Vogue more than 30 times and even being part of a campaign for Lady Gaga.

But Fiorucci says the fight for inclusion is not over.

“No one talks to you backstage, because you’re the only gay one. I couldn’t move forward with who I wanted to become in the industry,” Fiorucci said.

That’s why Fiorucci started a modeling agency in Brownsville, prioritizing LGBTQ youth and people of color.

“In the Valley, I felt like I had to be the person to change the industry here and kind of bring people in who don’t necessarily feel comfortable with their identity,” Fiorucci said.

If you are part of the LGBTQ community and need someone to talk to, you can call the Trevor Project’s 24-hour helpline at 1-866-488-7386.

To get involved with Fish’s modeling agency, contact @fishfiorucci on Instagram.