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Iris Apfel has long proven that in the fashion industry, age is just a number – and now she’s doing the same for the modeling world.

IMG, one of the game’s biggest agencies, announced Thursday that it has added 97-year-old Apfel to its roster. The company will represent Apfel for modeling, as well as appearances and endorsements.

“I’m very excited. I’ve never had a proper agent,” Apfel said. WWD. “I’m a do-it-yourselfer. I didn’t expect my life to take this turn, so I never prepared for it. It all happened so suddenly, and I thought at my young age, I I wasn’t going to set up offices and get involved in all kinds of things. I thought it was a flash in the pan, and it’s not going to last. Somehow people m ‘ found. People were just calling. and he put us together. I’m very excited and very grateful.”

It’s time she got proper representation, as Apfel has secured deals with big clients in recent years. Through WWDshe has worked with Kate Spade, MAC, Alexis Bittar, HSN and Le Bon Marché, among others.

Apfel hopes her success will inspire other older women to do the same. “I don’t think a number should make a difference and make you stop working,” she said. “I think retirement is a fate worse than death. I like to work and I like my job. I feel sorry for people who don’t like what they do. I do it now except everything else. I meet interesting, creative people, my juices flow and I really have a good time.”


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