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A polaroid of Kate Moss in Dior at Paris Fashion Week 2016 Kate Moss Agency / Instagram

She is one of the biggest stars in fashion and it is the go-to app in the industry. So it made perfect sense for Kate Moss to take to Instagram to announce that applications are now open for her new talent agency.

Since Moss left her longtime agency Storm Models in April (they were the ones who discovered her at 14), the fashion world has been watching to see what the supermodel does next. And now we have answers! The model founded Kate Moss Agency, a talent firm that hopes to represent models with a little something extra to offer. In fact, that extra creative flair is so important that there’s a special ‘talent/interests’ section on the application form, now available online.

“It’s more of a management company with creative people, but we’ll work with them as role models,” said Camilla Johnson-Hill, the agency’s chief brand and business officer. fashion company. After being drafted to the team earlier in the year, Johnson-Hill is quick to point out that Moss is still the decision maker. “I bring things to the table and add things and help shape things, but each project is its own.”

“I would like to take care of them and nurture them so that they reach their full potential in whatever they would like to do, instead of being exhausted and thrown away.”

Since being discovered by Storm Models founder Sarah Doukas in 1988, Moss has worked for an impressive number of major brands and magazines. she landed 37 covers for British vogue, as well as campaigns for Calvin Klein, Burberry, Versace, Christian Dior and more recently Naked Cashmere and Alberta Ferretti. Therefore, it’s no surprise that she has a wealth of wisdom to share with emerging talent. More importantly, she wants to make sure her clients are taken care of in an industry known to be unforgiving.

“I think because you’re on your own most of the time, you really need some guidance,” Moss explained in her exclusive interview with BoF. “I would like to take care of them and nurture them so that they reach their full potential in whatever they would like to do, instead of being exhausted and thrown away.”

Currently, the Kate Moss agency represents two young models, both featured on the agency’s Instagram account, @katemossancy. And they’re already starting big with these two. Louis Baines, formerly of Select, has a Topman campaign under his belt, while 16-year-old Elfie Reigate (daughter of model Rosemary Ferguson) has just walked in her first show for Alexander McQueen. They marked the occasion with a congratulatory post, on Instagram of course.

These newcomers are entering a rapidly changing world within fashion, where models are meant to be more than just clothes racks. Cara Delevingne is perhaps the most famous recent model to make the transition to an acting career, but other high-profile stars such as Emily Ratajkowski, Suki Waterhouse and Hari Nef have also crossed paths. So if you want to be discovered by Moss, keep in mind that it will certainly help to be versatile.

For now, however, the focus is on recruiting the right people. With the help of Instagram, the search is on.