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A combination of three heavyweights and young talents have brought together their rich experience and knowledge in the world of showbiz to create a classic model agency in Lagos labeled ‘Pesoheti’.

The youngsters, who variously lead one branch of the entertainment outfit after another, include the general manager of the parent outfit, Pesoheti, Innocent Odewingie; King David from Berrycut Model Management and Love Nebo from Tales By Brownie.

During the launch of the all-in-one modeling agency, one of the speakers noted that the brand has come to stay, and will bring a new dimension to modeling in terms of scouting, recruitment and management.

Odewingie said: “There is no better time to come up with this gigantic and noble effort and to top it off is with people who have three desires in life; success, success and success.

He described the collaboration with Berrycut and Talesbybrownie as a one-stop-shop supermarket where scouting, managing, casting and sustaining model earnings is done.

In addition, King David, a Zoology and Botany graduate from the University of Nigeria, Nsukka, who has worked in showbiz and entertainment for about six years with Berrycut, an offshoot of Super Nova Creations, said that by collaborating and by associating with one another like Pesoheti, much would be shared and rapid realization would follow in a very short time.

Love Nebo, better known by its brand, Tales by Brownie, revealed that modern, digital and traditional media will be used in a variety of ways to help brands tell their stories perfectly.

“It has become our duty as Pesoheti to present ideas and convey them perfectly to the right audience, which in this case are the customers. In this agency, as is the case with Tales by Brownie, we help people capture the stories of their brands, interpret them for them in a way that grabs the attention of their target audience, thereby increasing visibility, generating sales and revenue, said a UNN graduate. .

She added that the collaboration with Pesoheti, which is a company that has been in the industry for a while, is really a big deal.

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