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There’s a new modeling agency in town – but the traditional toothpick-thin types need not apply, as the starting size at JAG is around an 8.

Just don’t call them a “plus size” company.

“We’re the first agency to not discriminate between sizes,” says JAG co-founder Gary Dakin, who ran the “plus board,” as the larger size division was called, at Ford before the business never closed – and he then went his separate ways to found his own company with his partner Jaclyn Sarka. The two have a combined 25 years experience at Ford.

“We wanted to talk about beauty of all shapes and sizes,” says Dakin, whose agency officially opened on July 1.

It’s certainly a good time to focus on curvier, more normal-sized models, which have been very visible lately thanks to major shoots with curvy model-of-the-moment Kate Upton (Sports Illustrated, GQ) and companies like H&M, which recently featured now-JAG model Jennie Runk, a size 14, in the campaign for its Beyoncé swimwear line — without calling her out for being plus size. The ensuing public scrutiny of the media shoots to defend her body type and the commercials.

JAG model Georgina Burke shows off her size 14 curves, which have appeared in ads for Saks, Macy’s and more. (Courtesy of JAG Models)

Size 10 model Myla Dalbesio oozes sexiness in a 2010 Elle Italia feature.

Size 10 model Myla Dalbesio oozes sex appeal in a 2010 Elle Italia feature. (Courtesy of JAG Models)

McKenzie Raley says models, like women, should cover the size spectrum.

McKenzie Raley says models, like women, should cover the size spectrum. (Courtesy of JAG Models)

Size 14 model Katy Hansz has done ad campaigns for Playtex, among others.

Size 14 model Katy Hansz has done ad campaigns for Playtex, among others. (Courtesy of JAG Models)

Former Miss Teen USA Kamie Crawford is proud of her size 12 body.

Former Miss Teen USA Kamie Crawford is proud of her size 12 body. (Tamara Beckwith/New York Post)

Model Michelle Olson has a healthy and athletic build.

Model Michelle Olson has a healthy and athletic build. (Courtesy of JAG Models)

Size 14 model Jennie Runk caused a stir with this recent ad campaign for H&M.

Size 14 model Jennie Runk caused a stir with this recent ad campaign for H&M. (Courtesy of H&M)

Tonya Pittman's size 12 frame marks her many ad campaigns.

Tonya Pittman’s size 12 frame marks her many ad campaigns. (Courtesy of JAG Models)

Maiysha embraces her curves and term elimination

Maiysha is embracing her curves and eliminating the term “plus-size”. (Courtesy of JAG Models)

Foodie Sammy Apgar has perfected the art of eating healthy yet tasty foods to keep her figure.

Foodie Sammy Apgar has perfected the art of eating healthy yet tasty foods to keep her figure. (Courtesy of JAG Models)

“I don’t have a problem with the term ‘plus-size,'” Runk told the Post, “but I do have a problem with the stigma and negativity that surrounds it. I’ve never considered modeling size straight as an option. My body is not supposed to be a size 2.”

At Dove cosmetics, the long-running “Real Beauty” campaign has for years drawn attention to the disparity between the types of female bodies featured in the media and those that generally exist in the world.

And nowhere is this contrast more stark than in the modeling industry, where anything over a size 2 is considered large for “straight” models, and anything under a size 12 is considered unacceptable for plus size.

The yawning chasm between those sizes, in which millions of real women live, is one of the main reasons Dakin and Sarka are so optimistic about their new Hudson Yards-based venture, just like the women signed up to the agency. so far (30, of which 20 are based in New York).

“[Editor-in-Chief] Glamor’s Cindi Leive was very candid with us saying she wants to see girls of all sizes in the magazine, not referred to as plus size,” Dakin explains. “Just to have them all in the same story, wearing the same clothes.”

Still, he says, when it comes to high-end work, they would like to see more exposure here in the United States. “We’ve put girls on Italian Vogue and French Glamor,” he says. “We would like to see more mainstream covers,” he adds, referring to the American versions of these magazines.

JAG model Myla Dalbesio, 26, says the fledgling agency looks very different from a traditional agency. She credits Dakin with fostering team spirit among her roster: “They definitely foster a family environment,” says the size 10 model, who is also a Brooklyn-based performance artist. “The idea that success is best achieved together. If a girl finds a job, even if it’s not you,” she says, “it will be better for all of us.

Georgina Burke, 23 years old

Lives at: chelsea

Cut: 14 to 16

Height: 5 feet 10

Measurements: 36C-32-45

Best asset: “I am 100% proud of my body and my form. To be able to show it to the world is pretty amazing.

In good faith : Current ads for Saks, Macy’s, Kohl’s, Avenue

Body philosophy:“I think the industry is getting there – but needs to move a little faster. It’s not every month that we appear in Vogue, but when it does, the only thing we get is positive feedback. People want her and she is welcomed.—Georgina Burke

Myla Dalbesio, 26 years old

Lives at: Fort Green

Cut: 10 to 12

Height: 5 feet 11½

Measurements: 36DD-29-42

Best asset: “My creative mind.”

In good faith : Just shot for the Swedish magazine Bon

Body philosophy: “The term ‘plus-size’ is really outdated. This is something that has frustrated all girls in the industry for a long time. It no longer makes sense to use it. A lot of people use ‘curvy’, but it’s kind of the same thing. I’ve always wanted to be called just models.

McKenzie Raley, 25

Lives at: chelsea

Cut: 12 to 14

Height: 5 feet 10 ½

Measurements: 36C-28-43

Best asset: “I was genetically blessed to have a short stature.”

In good faith : Levi’s, H&M Inclusive, both in 2010

Body philosophy: “I would like the industry to be an all-sizes situation – where you don’t have to be a 0 or a 16, but fall on a spectrum. I would like size not to be an issue, that we don’t have to be portrayed one way or another. A beautiful woman is a beautiful woman.

Katy Hansz, 37 years old

Lives at: park slope

Cut: 14

Height: 5 feet 11 inches

Measurements: 36C-30-44

Best asset: Bright red hair; more “I was a dancer when I was young, so I move pretty well on set.”

In good faith : Marina Rinaldi campaign coming out in September, Playtex, Target, Macy’s, Lands’ End catalog covers

Body philosophy: “I have been a plus size model for over 18 years. I think any kind of division and separation in this industry is not doing anyone any good. We all know that we don’t cure cancer. But we are responsible for these images and we are trying to create a new way for people to look at them.

Kamie Crawford, 20

Lives at: financial district

Cut: 12

Height: 5 feet 9½

Measurements: 36C-28-42

Best asset: “I have hips, breasts, buttocks – all of it. I’m West Indian, I have everything.

In good faith : Miss Teen USA 2010

Body philosophy: “Every time I tell someone I’m a model, nobody believes me; it’s seen as a negative thing — but it shouldn’t be. I call it “actual size”; this is what normal women look like.

Michelle Olson, 23

Lives at: Murray Hill

Cut: 14

Height: 5 feet 10 ½

Measurements: 36D-31-44½

Best asset: “I have a bigger frame no matter what – with a big ass and boobs. Even if I don’t eat, they’ll still be there.

In good faith : An editorial for V magazine for an article “Curves Ahead”, 2009

Body philosophy: “I don’t know how much I weigh – I haven’t weighed myself since high school. I’ve always been athletic and very healthy — and my weight has never mattered to me. Some of my friends are straight-size models, and it’s a constant stress for them. I feel bad for them; there is more to life than always thinking about your body 24/7. I’m so glad I don’t have to deal with this. »

Jennie Runk, 24

Lives at: Herald Square

Cut: 14

Height: 5 feet 10

Measurements: 36C-33-44

Best asset: “I’m kind of in love with my boobs – they’re my favourite.”

In good faith : Advertisements for swimwear H&M (this year), Vogue (2005), Glamor (several in recent years)

Body philosophy: “I think everything is fine in moderation. Cookies are delicious and life is short – eat your cookie. One every once in a while won’t do you any good.

Tonya Pitman, 37

Lives at: Flatiron District

Cut: 12 to 14

Height: 5 feet 9 ½

Measurements: 36C-32-43

Best asset: “My dedication to professionalism.”

In good faith : Current ads for Saks, Lands’ End, Macy’s, Dress Barn

Body philosophy: “We all have really great drive, but there’s not as much backstabbing as you see in the rest of the modeling industry. We’re such a niche part of the industry that we all know each other so well – it helps create that family atmosphere.

Maiysha, “over 30”

Lives at: Park Slope, Brooklyn

Cut: 16

Height: 5 feet 10

Measurements: 36C/D-31-46

Best asset: “My hourglass figure. It makes me feel ultra-sexy and feminine – and it’s fun to dress up!

In good faith : Current ads for Target, Kohls in-store, Bon-Ton

Body philosophy: “I think the most exciting thing would be if we could stop using the plus size language. I think there’s this misconception that there’s some sort of unhealthy advocacy [with plus-size]. A healthy body does not necessarily mean a small body. When you’re an unhappy model, it shows — and sometimes when you’re starving, you’re not happy!

Samy Apgar, 22 years old

Lives at: Williamsburg, Brooklyn

Size: 10 to 12

Height: 5 feet 10 inches

Measurements: 36C-28¹/₂-42¹/₂

Best asset: “My thick blond hair and big teeth. And my brain!

In good faith : “I just shot for Glamor for the first time a few weeks ago.”

Body philosophy: “Food is my favorite thing on the planet. I eat healthy, but I’m a foodie. A girl I know lived in a model apartment – she was the only plus-size model – and she let herself down with her Chinese food and the girls would look at it wistfully and say, “Does it taste good?”