NFTs are the talk of the town and art and fashion are leading the way. From art that reproduces to collectibles from the world’s first virtual mannequin, companies are pioneering the space with their own innovative offerings.
Auction house, Phillips, and all-digital modeling agency, The Digitals, have entered the NFT space, each with their own spin on NFTs.
A self-replicating NFT
Phillips Auction House is hitting the NFT market this spring with a groundbreaking crypto concept from famed digital artist Mad Dog Jones. Phillips’ first NFT is called REPLICATOR and has some unique features.
Best known for his cyberpunk and dystopian imagery that explores themes of beauty, nature and technology, Michah Dowbak aka Mad Dog Jones rose to fame in the crypto art world with the recent success of his Crash+ series. Burn of NFT artwork. Now headlining the first major NFT art exhibition at the UCCA Center for Contemporary Art in Beijing, Mad Dog Jones continues to explore the possibilities of this medium with REPLICATOR.
Coining the term “Multi-Generation NFT”, the artwork was created with the ability to generate new NFTs from itself every 28 days, resulting in 7 generations of different artwork.
Although he has a starting bid of just $100 when the auction opens on April 12, you can expect him to go for a lot more when the auction closes on the 23rd. In October, two NFTs in The Artist’s Open Edition grossed $3.9 million, selling for $2,500 and $5,000 each. And on the same day, one of his unique pieces sold for $388,888.
“REPLICATOR is the story of a machine through time. It is a reflection on forms of past revolutionary innovations and serves as a metaphor for the continuum of modern technology,” explains the artist. “At the time, photocopiers were revolutionary, and before that, fax machines. Look where we are today. I’m curious to see how collectors will react as the work evolves and the NFTs in their possession continue to create new generations.
“If Phillips was going to go NFT, it had to be with an artist and a concept that we believe in,” says Rebekah Bowling, Phillips Sales Specialist. What excites me most is the relationship between medium and form in MDJ’s REPLICATOR. The concept could not be realized if it were not an NFT. It is completely dependent on this technology to do what it was designed to do. We can’t wait to see how it all plays out.
Replicator is Phillip’s first NFT and has some innovative features. Mad Dog Jones coined the term “Multi-Gen NFT” to describe REPLICATOR. It is an NFT experience including 7 unique generations of artwork. Generation 1, which will be auctioned off, begins as a singular illustration of the genesis of a photocopier in an office space. This first generation NFT will produce 6 NFTs at the rate of 1 per month, each generation being unique from those before it and those that follow it. Each subsequent generation will produce one less artwork over its lifetime until it reaches Generation 7, which will produce no new NFTs.
Just like a photocopier, REPLICATOR can also block. When a “Jam Artwork” is produced, it is unique to its generation but will not spawn again. The stuffing rate is between 50-80% for generations 2-6, which also serves to curb exponential growth. Each generation can have up to 3 unique Jam pieces. Due to statistical variance, it is impossible to predict the exact number. After 1 million simulations, the average is around 220 with a 99% chance that the total number of generated works is between 75 and 300, with an average delay of one year from start to finish.
There is a whole new level of strategy that collectors will need to consider when deciding if they ever want to sell the work. The new owner will own all subsequent replicants or jams of said NFT after the sale of the work. There is a whole new level of strategy that collectors will need to consider when deciding if they ever want to sell the work. If they sell it before it has finished generating new works, it will be worth more at that time, but then they will lose ownership of those NFTs that have not yet been printed. But there’s also a chance that the work they own could get stuck, adding another level of possibilities to consider.
From its genesis to its generations, REPLICATOR embodies the sensitivity of our contemporary world today: everything can proliferate, but nothing is certain.
First collection of NFT digital mannequins
Tafi, a leading creator of custom 3D content for avatar and emoji systems, is teaming up with The Digitals, an all-digital modeling agency, to release NFT content for the world’s first digital model: Shudu.
“NFTs provide a bold new opportunity for 3D artists to claim ownership of their work in a powerful way. As an industry leader in the worlds of 3D art and fashion, participating in this movement is amazing and I hope to inspire other 3D artists to explore this space. It makes perfect sense to partner with Daz, the software that launched my 3D career, on my first NFT collection I have always championed Daz and its accessibility, putting the tools to create 3D art in the hands of creators,” said Cameron-James Wilson, Founder and CEO of The Digitals. integrating with 3D and exploring blockchain and other emerging technologies, I think the opportunities for creators and our brand clients are endless. I’m excited to see where the NFT market is heading and the value created for artists.
Shudu was created in 2017 using Daz 3D, Tafi’s subsidiary, and has since been featured in campaigns with Balmain, Vogue Australia, Samsung and many more. Tafi and The Digitals are collaborating on brand new NFT content for Shudu which includes GIFs, pixel art, MP4s and Shudu’s first ever static image. Proceeds from the unique collection will be donated to Black Girls Code.
“Daz has been a champion of digital artists for decades, uniting professional and aspiring artists into an active and talented community. Along the way, we’ve helped artists earn over $100 million through their creative work that has inspired and empowered millions of people around the world to create stunning 3D works of art, including the creation of Shudu,” said Matt Wilburn, President of Tafi. digital art that NFTs provide to artists like Cameron James-Wilson and The Digitals, while enabling more creativity and innovation in the creation of digital art and fashion, it just feels natural to us as a company that is fundamentally rooted in helping artists and creators succeed.”
This first NFT collection of digital supermodels will include animated GIFs and stills inspired by some of Shudu’s most iconic images, as well as never-before-seen artwork featuring Shudu. The collection will only be available in limited quantities through auctions and one-time purchases.
With the launch of Shudu’s first-ever NFT collection, Daz 3D and The Digitals are working together to continue the conversation around art, digital identity and diversity in the real and virtual worlds. Daz 3D and The Digitals are using NFTs to commemorate Shudu’s global impact on raising the voice of 3D artists and creators. The NFT collection celebrates empowerment and diversity in the fashion and tech industries.
Fashion + Art + Brands
The fashion industry, as well as the art industry, is evolving and changing dramatically. With potential new revenue streams in the sale of virtual goods, established brands are beginning to create their long-term virtual goods strategy.
Augmented leads, direct-to-avatar fashion, branded worlds and crypto art are poised for exponential growth and maverick brands like Phillips and Tafi are taking notice and pioneering this new era.