Skip to main content

Kade is one of the 3D models in the Gen V agency. Clients review the selection of models and hire the one or ones that best suits their needs, just like they would a human model.

I have always looked for opportunities in life’s challenges. This pandemic is a wake-up call for innovation. I am excited about the limitless possibilities that Gen V will provide for clients’ creative advertising and editorial campaigns in the future.

When Covid-19 hit, the fashion industry felt the full blow, even affecting its usual practice of using models for promotional campaigns. At the same time, famed fashion and publicity photographer Shavonne Wong was also experiencing a lull in her work. With this unexpected downtime, she set out to future-proof her own career and provide new options for fashion brands and creative agencies struggling with her same challenges. By building a better business model. Literally.

Last month, Wong launched Gen V Agency, a virtual modeling agency, where she creates lifelike 3D virtual models that give clients new ways to promote their branded clothing, accessories and messages. Wong personally designs the Gen V models – each of which features a unique aesthetic and personality: from the exotic Lunah to the free-spirited Lilium to the sophisticated Kade. The models even have their own individual Instagram pages, making them virtual influencers in a sense.

Clients review the selection of models and hire the one(s) that best suits their needs, just as they would a human model. From there, Gen V manages all the details of the simulated photoshoot to merge the 3D model with the client’s products or messages, even creating the settings. According to Wong, virtual models allow for more flexibility and creativity as they are instantly available for work and adjustments to their makeup, measurements, poses and clothing can be made with the click of a mouse.

Although Wong is quick to state that her intention is not to replace live models, she believes that virtual models have an important place in an increasingly digital world.

“My goal is not to replace real models but to provide options for brands and customers. Some brands will benefit from human models and others will enjoy the flexibility and creativity of creating a virtual model for their message. And most will use a combination of the two. The goal with Gen V is to give brands more choice, not less,” Wong said. “Let’s face it, technology has opened the door to incredible possibilities across industries. Virtual models are a complete game-changer in the fashion industry.

And Wong just happens to have the experience and credentials to back that claim up with a background that spans technology, photography and business. Not only did she study computer science in college, but over the past decade she has built a successful career as a freelance fashion, beauty, lifestyle and celebrity photographer. Her clients have included mega-brands like Lancôme and Sephora and her resume includes regular stints on Asia’s Next Top Model, photo credits in Vogue, Glamor and Cosmopolitan, and an ambassadorship at Fujifilm. She was also recently named to Forbes Asia’s list of 30 arts entrepreneurs under 30 to watch.

“I have always looked for opportunities in life’s challenges. This pandemic is a wake-up call for innovation. I am excited about the limitless possibilities Gen V will provide for creative advertising and editorial campaigns in the future,” Wong added.

In the future, Gen V models will also be available as spokespersons and animators. For more information on Gen V, visit genv.agency, Instagram and Twitter. For more information on Shavonne Wong, visit shavonnewong.com.

About Generation V

Gen V is a virtual modeling agency. It offers a selection of 3D models to choose from to showcase clients’ clothing, accessories, and beauty products for use in editorials, advertisements, and other media and assets. The company was founded by an award-winning commercial photographer and entrepreneur who was committed to using cutting-edge technologies to increase options in the fashion industry.

Share the article on social networks or by e-mail: